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Ethos Technologies (LIFE) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET

Updated Oct 15, 2026, 4:00 PM ET

What changed since yesterday

LIFE dips 0.5% to $38.76. Closed at $38.76, -0.54% vs the prior close of $38.97. Day range $36.99–$39.30, opened at $38.64.

Last close$38.76-0.54%
Day range36.99–39.30
Open38.64
Volume1.32M
52-week range9.45–42.55
Avg volume (20d)1.53M

LIFE daily analysis — what happened

A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.

Oct 15, 2026 — LIFE dips 0.5% to $38.76
Oct 14, 2026 — LIFE dips 1.6% to $38.97
Oct 13, 2026 — LIFE jumps 6.0% to $39.61, 4 up days in a row
Oct 12, 2026 — LIFE rises 1.1% to $37.36, 3 up days in a row
Oct 9, 2026 — LIFE rises 2.0% to $36.96
Oct 8, 2026 — LIFE jumps 3.5% to $36.22
Oct 7, 2026 — LIFE ends flat (-0.1%) to $35.00
Oct 6, 2026 — LIFE dips 3.0% to $35.05
Oct 5, 2026 — LIFE jumps 5.9% to $36.13
Oct 2, 2026 — LIFE jumps 4.8% to $34.12

LIFE latest news & SEC filings

Every SEC filing by or about LIFE in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.

Oct 15, 2026 · 144 — Notice of proposed sale (Form 144)

Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares

A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.

Source: SEC EDGAR filing 0001921094-26-001093

Oct 15, 2026 · 144 — Notice of proposed sale (Form 144)

Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares

A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.

Source: SEC EDGAR filing 0001921094-26-001092

Oct 14, 2026 · 144 — Notice of proposed sale (Form 144)

Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares

A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.

Source: SEC EDGAR filing 0001921094-26-001090

Oct 9, 2026 · 8-K — Current report

Current report — a filing companies must make within 4 business days of a major event

Source: SEC EDGAR filing 0001193125-26-419073

Sep 18, 2026 · 144 — Notice of proposed sale (Form 144)

Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares

A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.

Source: SEC EDGAR filing 0001921094-26-001036

Sep 18, 2026 · 4 — Insider trade report (Form 4)

Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings

Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.

Source: SEC EDGAR filing 0002089263-26-000016

Sep 18, 2026 · 4 — Insider trade report (Form 4)

Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings

Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.

Source: SEC EDGAR filing 0002089362-26-000018

Sep 16, 2026 · 8-K — Current report

Current report — a filing companies must make within 4 business days of a major event

Source: SEC EDGAR filing 0001193125-26-392523

Aug 7, 2026 · SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)

Update to a passive 5%+ stake (13G)

Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.

Source: SEC EDGAR filing 0001845041-26-000002

Aug 5, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)

Quarterly report (unaudited financial statements for the quarter)

Quarter ended Jun 30, 2026:

Source: SEC EDGAR filing 0001193125-26-335209

Aug 3, 2026 · 8-K — Current report

Current report — a filing companies must make within 4 business days of a major event

This is a results-day filing: the earnings press release is attached as an exhibit.

Source: SEC EDGAR filing 0001193125-26-330556

Jul 6, 2026 · SCHEDULE 13G — Passive stake (13G)

Passive stake (13G) — an investor reported owning more than 5%

Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.

Source: SEC EDGAR filing 0000919574-26-004270

Things to know before you trade LIFE

LIFE market data (last 20 sessions)

DateOpenHighLowCloseVolume
Oct 15, 202638.6439.3036.9938.761.32M
Oct 14, 202638.8340.0038.0438.971.10M
Oct 13, 202637.1340.6236.9739.611.21M
Oct 12, 202637.1737.8536.3737.36742.30K
Oct 9, 202636.2838.1235.9536.961.03M
Oct 8, 202634.4036.4534.0936.221.59M
Oct 7, 202634.3735.4433.6035.00921.90K
Oct 6, 202635.9136.6034.5235.051.08M
Oct 5, 202634.1236.5534.1236.132.20M
Oct 2, 202632.6434.7931.9434.121.41M
Oct 1, 202632.8934.5631.2632.573.58M
Sep 30, 202633.9134.4333.1533.57977.10K
Sep 29, 202634.2434.8233.0633.85952.50K
Sep 28, 202633.1534.7232.0234.241.29M
Sep 25, 202635.2236.4134.0534.301.26M
Sep 24, 202634.0038.1033.7535.312.45M
Sep 23, 202636.2037.4933.0733.911.70M
Sep 22, 202636.4938.0035.2736.191.91M
Sep 21, 202636.3437.0435.2036.491.04M
Sep 18, 202636.8938.0035.3436.002.77M

About Ethos Technologies

Ethos Technologies (LIFE) is listed on the Nasdaq and classified by the SEC under “Insurance Agents, Brokers & Service”. Its business address is in AUSTIN, TX. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1788451.

LIFE board of directors & executives

From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).

Directors

NameRoleLatest filing
Roelof BothaDirectorSep 10, 2026
Peter George ColisCEO and SecretarySep 18, 2026
Priscilla HungDirectorAug 11, 2026
John H KunzeDirectorAug 11, 2026
Mark W. MullinDirectorAug 11, 2026
Nathan J NiparkoDirectorAug 11, 2026
Khozema ShipchandlerDirectorAug 11, 2026
William J WheelerDirectorAug 11, 2026
Lingke WangPresidentSep 18, 2026

Executive officers

NameTitleLatest filing
Christopher M. CapozziChief Financial OfficerAug 18, 2026
Peter George ColisCEO and SecretarySep 18, 2026
Brandt Walter KucharskiChief Accounting OfficerAug 21, 2026
Erin N LantzChief Revenue OfficerJan 30, 2026
Vipul SharmaChief Technology OfficerJan 30, 2026
Lingke WangPresidentSep 18, 2026

Recent insider buys & sales

DateInsiderTypeSharesPrice
Sep 18, 2026Peter George ColisSale6,495$37.52
Sep 18, 2026Peter George ColisSale9,648$37.05
Sep 18, 2026Peter George ColisSale7,190$35.98
Sep 17, 2026Lingke WangSale110,587$39.00
Sep 17, 2026Lingke WangSale7,431$38.36
Sep 17, 2026Lingke WangSale315$39.67
Sep 17, 2026Peter George ColisSale315$39.67
Sep 17, 2026Peter George ColisSale1,900$37.69
Sep 17, 2026Peter George ColisSale21,118$38.94
Sep 16, 2026Peter George ColisSale1,971$40.35
Sep 16, 2026Peter George ColisSale21,363$39.77
Aug 21, 2026Peter George ColisSale24,564$33.30
Aug 21, 2026Peter George ColisSale4,036$33.85
Aug 20, 2026Lingke WangSale32,309$32.63
Aug 20, 2026Lingke WangSale6,012$33.98

LIFE financials (annual, from XBRL filings)

Fiscal year endRevenueNet incomeDiluted EPSOperating cash flow
Dec 31, 2025$387.61M$71.15M1.22$36.23M
Dec 31, 2024$254.93M$48.83M0.85$-10.91M

Latest balance sheet: total assets $696.08M, total liabilities $219.92M, cash $112.16M (as of Jun 30, 2026).

LIFE earnings / results-day log

DateFilingClose that day
Aug 3, 20268-K Item 2.02 (results)$22.83
May 6, 20268-K Item 2.02 (results)$23.12
Feb 25, 20268-K Item 2.02 (results)$11.84

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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.