Gap (GAP) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $23.46, +3.48% vs the prior close of $22.67.
- Volume 5.82M shares, 0.8x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
GAP jumps 3.5% to $23.46. Closed at $23.46, +3.48% vs the prior close of $22.67. Day range $22.78–$23.82, opened at $22.78.
GAP daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — GAP jumps 3.5% to $23.46
- Closed at $23.46, +3.48% vs the prior close of $22.67. Day range $22.78–$23.82, opened at $22.78.
- Volume was 5.82M shares, 0.8x its 50-day average of 7.02M.
- Price is +8.4% vs its 50-day average ($21.64) and +0.5% vs its 200-day average ($23.35).
- 52-week range $18.11–$29.36; today's close sits at 48% of that range, 20.1% below the 52-week high.
Oct 14, 2026 — GAP dips 0.7% to $22.67
- Closed at $22.67, -0.70% vs the prior close of $22.83. Day range $22.33–$22.77, opened at $22.69.
- Volume was 4.35M shares, 0.6x its 50-day average of 7.04M.
- Price is +5.1% vs its 50-day average ($21.58) and -3.0% vs its 200-day average ($23.36).
- 52-week range $18.11–$29.36; today's close sits at 41% of that range, 22.8% below the 52-week high.
Oct 13, 2026 — GAP ends flat (+0.2%) to $22.83
- Closed at $22.83, +0.22% vs the prior close of $22.78. Day range $22.68–$23.53, opened at $23.18.
- Volume was 4.50M shares, 0.6x its 50-day average of 7.05M.
- Price is +6.0% vs its 50-day average ($21.54) and -2.4% vs its 200-day average ($23.38).
- 52-week range $18.11–$29.36; today's close sits at 42% of that range, 22.2% below the 52-week high.
Oct 12, 2026 — GAP dips 1.9% to $22.78, 4 down days in a row
- Closed at $22.78, -1.94% vs the prior close of $23.23. Day range $22.52–$23.26, opened at $23.02.
- Volume was 4.70M shares, 0.7x its 50-day average of 7.05M.
- Price is +6.0% vs its 50-day average ($21.49) and -2.6% vs its 200-day average ($23.40).
- 52-week range $18.11–$29.36; today's close sits at 42% of that range, 22.4% below the 52-week high.
- That makes 4 straight losses.
Oct 9, 2026 — GAP dips 0.6% to $23.23, 3 down days in a row
- Closed at $23.23, -0.56% vs the prior close of $23.36. Day range $22.99–$23.34, opened at $23.04.
- Volume was 3.77M shares, 0.5x its 50-day average of 7.06M — lighter than usual.
- Price is +8.4% vs its 50-day average ($21.44) and -0.8% vs its 200-day average ($23.42).
- 52-week range $18.11–$29.36; today's close sits at 46% of that range, 20.9% below the 52-week high.
- That makes 3 straight losses.
Oct 8, 2026 — GAP dips 1.1% to $23.36
- Closed at $23.36, -1.06% vs the prior close of $23.61. Day range $22.91–$23.45, opened at $23.27.
- Volume was 5.20M shares, 0.7x its 50-day average of 7.05M.
- Price is +9.3% vs its 50-day average ($21.38) and -0.3% vs its 200-day average ($23.44).
- 52-week range $18.11–$29.36; today's close sits at 47% of that range, 20.4% below the 52-week high.
Oct 7, 2026 — GAP dips 0.8% to $23.61
- Closed at $23.61, -0.76% vs the prior close of $23.79. Day range $23.08–$23.70, opened at $23.33.
- Volume was 5.47M shares, 0.8x its 50-day average of 7.06M.
- Price is +10.8% vs its 50-day average ($21.32) and +0.6% vs its 200-day average ($23.46).
- 52-week range $18.11–$29.36; today's close sits at 49% of that range, 19.6% below the 52-week high.
Oct 6, 2026 — GAP rises 2.1% to $23.79, a 3-month high
- Closed at $23.79, +2.10% vs the prior close of $23.30. Day range $23.43–$24.21, opened at $23.58.
- Volume was 7.46M shares, 1.1x its 50-day average of 7.04M.
- Price is +12.0% vs its 50-day average ($21.25) and +1.3% vs its 200-day average ($23.48).
- 52-week range $18.11–$29.36; today's close sits at 50% of that range, 19.0% below the 52-week high.
Oct 5, 2026 — GAP jumps 3.5% to $23.30
- Closed at $23.30, +3.51% vs the prior close of $22.51. Day range $22.63–$23.52, opened at $22.71.
- Volume was 6.94M shares, 1.0x its 50-day average of 7.00M.
- Price is +10.1% vs its 50-day average ($21.17) and -0.8% vs its 200-day average ($23.50).
- 52-week range $18.11–$29.36; today's close sits at 46% of that range, 20.6% below the 52-week high.
Oct 2, 2026 — GAP dips 1.0% to $22.51, 3 down days in a row
- Closed at $22.51, -0.97% vs the prior close of $22.73. Day range $22.35–$23.04, opened at $23.04.
- Volume was 4.37M shares, 0.6x its 50-day average of 7.04M.
- Price is +6.8% vs its 50-day average ($21.08) and -4.3% vs its 200-day average ($23.51).
- 52-week range $18.11–$29.36; today's close sits at 39% of that range, 23.3% below the 52-week high.
- That makes 3 straight losses.
GAP latest news & SEC filings
Every SEC filing by or about GAP in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 8, 2026 · SCHEDULE 13D/A — Update to a 13D 5%+ stake disclosure
Update to a 13D 5%+ stake disclosure
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Oct 8, 2026 · SCHEDULE 13G — Passive stake (13G)
Passive stake (13G) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Oct 7, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Fisher William Sydney sold 433,656 shares at $23.35 (≈$10.13M) on Oct 5, 2026; now holds 15,903,198
- Fisher William Sydney sold 500,000 shares at $23.89 (≈$11.95M) on Oct 6, 2026; now holds 15,903,198
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 7, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Gruber Julie sold 27,538 shares at $23.56 (≈$648.68K) on Oct 6, 2026; now holds 30,876
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 6, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Oct 5, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Oct 1, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Fisher William Sydney gifted 21,625 shares on Sep 29, 2026; now holds 15,903,198
- Fisher William Sydney sold 66,344 shares at $23.06 (≈$1.53M) on Sep 30, 2026; now holds 16,336,854
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 1, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Fisher Robert J gifted 43,250 shares on Sep 29, 2026; now holds 12,623,116
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 15, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Sep 4, 2026 · SCHEDULE 13D/A — Update to a 13D 5%+ stake disclosure
Update to a 13D 5%+ stake disclosure
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Sep 4, 2026 · SCHEDULE 13D/A — Update to a 13D 5%+ stake disclosure
Update to a 13D 5%+ stake disclosure
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 31, 2026 · SCHEDULE 13D/A — Update to a 13D 5%+ stake disclosure
Update to a 13D 5%+ stake disclosure
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 28, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Aug 1, 2026:
- Revenue: $3.65B (prior year $3.73B) (-2.0% vs Aug 2, 2025)
- Net income: $501.00M (prior year $216.00M) (+131.9% vs Aug 2, 2025)
- Diluted EPS: $1.38 (prior year $0.57) (+142.1% vs Aug 2, 2025)
Aug 27, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 21, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 2.03 — Took on a new material debt or financial obligation.
Things to know before you trade GAP
- Last results release: Aug 27, 2026 (8-K Item 2.02). Previous ones: May 28, 2026, Mar 5, 2026, Nov 20, 2025. Based on that rhythm, the next report is likely around Nov 26, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.79% (largest 5.2%).
- Liquidity: about 5.90M shares (≈$138.52M) trade per day on average.
- 52-week position: $23.46 vs a range of $18.11–$29.36 (48% of the range).
- Dividends: last ex-dividend date Oct 7, 2026 ($0.175/share); 4 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Julie Gruber sold 5,302 shares on Apr 17, 2026.
- Latest filings: 8-K Sep 15, 2026; 10-Q Aug 28, 2026; 8-K Aug 27, 2026.
- Share count: 351.27M shares outstanding (Aug 21, 2026), -5.3% vs a year earlier — the company has been reducing its share count.
- Listing: NYSE · industry: Retail-Family Clothing Stores.
GAP market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 22.78 | 23.82 | 22.78 | 23.46 | 5.82M |
| Oct 14, 2026 | 22.69 | 22.77 | 22.33 | 22.67 | 4.35M |
| Oct 13, 2026 | 23.18 | 23.53 | 22.68 | 22.83 | 4.50M |
| Oct 12, 2026 | 23.02 | 23.26 | 22.52 | 22.78 | 4.70M |
| Oct 9, 2026 | 23.04 | 23.34 | 22.99 | 23.23 | 3.77M |
| Oct 8, 2026 | 23.27 | 23.45 | 22.91 | 23.36 | 5.20M |
| Oct 7, 2026 | 23.33 | 23.70 | 23.08 | 23.61 | 5.47M |
| Oct 6, 2026 | 23.58 | 24.21 | 23.43 | 23.79 | 7.46M |
| Oct 5, 2026 | 22.71 | 23.52 | 22.63 | 23.30 | 6.94M |
| Oct 2, 2026 | 23.04 | 23.04 | 22.35 | 22.51 | 4.37M |
| Oct 1, 2026 | 22.76 | 22.99 | 22.50 | 22.73 | 6.16M |
| Sep 30, 2026 | 23.78 | 24.39 | 22.84 | 22.84 | 8.05M |
| Sep 29, 2026 | 23.07 | 23.54 | 22.74 | 23.54 | 8.33M |
| Sep 28, 2026 | 21.66 | 23.24 | 21.59 | 22.95 | 10.44M |
| Sep 25, 2026 | 21.75 | 21.86 | 21.46 | 21.82 | 4.21M |
| Sep 24, 2026 | 21.57 | 21.73 | 21.08 | 21.69 | 5.30M |
| Sep 23, 2026 | 21.72 | 21.89 | 21.27 | 21.28 | 4.47M |
| Sep 22, 2026 | 21.68 | 21.90 | 21.36 | 21.46 | 5.19M |
| Sep 21, 2026 | 20.84 | 21.27 | 20.55 | 21.25 | 4.34M |
| Sep 18, 2026 | 20.81 | 20.93 | 20.50 | 20.54 | 9.02M |
About Gap
Gap (GAP) is listed on the NYSE and classified by the SEC under “Retail-Family Clothing Stores”. Its business address is in SAN FRANCISCO, CA. State of incorporation: DE. Fiscal year ends February 1. SEC CIK 39911.
GAP board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Brady Brewer | Director | Jul 1, 2026 |
| Richard Dickson | President & CEO, Gap Inc. | Aug 25, 2026 |
| Elisabeth B Donohue | Director | Jul 1, 2026 |
| Robert J Fisher | Director | Sep 4, 2026 |
| William Sydney Fisher | Director | Aug 31, 2026 |
| Jody Gerson | Director | Sep 16, 2026 |
| Kristen Green | Director | Sep 15, 2026 |
| Kathryn A. Hall | Director | Jul 1, 2026 |
| Amy E Miles | Director | Jul 1, 2026 |
| Chris O'Neill | Director | Jul 1, 2026 |
| Mayo A Iii Shattuck | Director | Jul 1, 2026 |
| Tariq M Shaukat | Director | Jul 1, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Horacio Barbeito | President & CEO, Old Navy | Mar 23, 2026 |
| Mark Breitbard | President & CEO, Gap Brand | Mar 23, 2026 |
| Eric Kayen Chan | Chief Business & Strat Officer | Apr 13, 2026 |
| Richard Dickson | President & CEO, Gap Inc. | Aug 25, 2026 |
| Sarah Gilligan | Chief Sup Chn & Transform Ofcr | Mar 24, 2026 |
| Julie Gruber | Chief Legal&Compliance Officer | Apr 20, 2026 |
| Katrina O'Connell | Chief Financial Officer | Mar 23, 2026 |
| Amanda J Thompson | Chief People Officer | Apr 7, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Apr 17, 2026 | Julie Gruber | Sale | 5,302 | $27.00 |
| Apr 10, 2026 | Eric Kayen Chan | Sale | 12,441 | $26.19 |
| Apr 10, 2026 | Eric Kayen Chan | Sale | 936 | $26.15 |
| Apr 8, 2026 | John J Fisher | Sale | 300,000 | $25.40 |
| Apr 6, 2026 | Amanda J Thompson | Sale | 1,788 | $25.14 |
| Apr 6, 2026 | Amanda J Thompson | Sale | 23,212 | $25.14 |
| Mar 23, 2026 | Sarah Gilligan | Sale | 69,912 | $25.00 |
| Mar 20, 2026 | Horacio Barbeito | Sale | 113,684 | $24.01 |
| Mar 19, 2026 | Katrina O'Connell | Sale | 8,486 | $23.74 |
| Mar 19, 2026 | Mark Breitbard | Sale | 8,486 | $23.73 |
| Mar 18, 2026 | Katrina O'Connell | Sale | 11,503 | $24.21 |
| Mar 18, 2026 | Mark Breitbard | Sale | 11,899 | $24.21 |
| Mar 17, 2026 | Mark Breitbard | Sale | 119,155 | $23.80 |
| Mar 17, 2026 | Katrina O'Connell | Sale | 119,155 | $23.80 |
| Mar 17, 2026 | Katrina O'Connell | Sale | 34,258 | $24.00 |
GAP financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Jan 31, 2026 | $15.37B | $816.00M | 2.13 | $1.29B |
| Feb 1, 2025 | $15.09B | $844.00M | 2.20 | $1.49B |
| Feb 3, 2024 | $14.89B | $502.00M | 1.34 | $1.53B |
| Jan 28, 2023 | $15.62B | $-202.00M | -0.55 | $607.00M |
| Jan 29, 2022 | $16.67B | $256.00M | 0.67 | $809.00M |
Latest balance sheet: total assets $12.86B, total liabilities $—, cash $2.10B (as of Aug 1, 2026).
GAP earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 27, 2026 | 8-K Item 2.02 (results) | $20.79 |
| May 28, 2026 | 8-K Item 2.02 (results) | $25.00 |
| Mar 5, 2026 | 8-K Item 2.02 (results) | $27.20 |
| Nov 20, 2025 | 8-K Item 2.02 (results) | $23.06 |
| Aug 28, 2025 | 8-K Item 2.02 (results) | $21.68 |
| May 29, 2025 | 8-K Item 2.02 (results) | $27.95 |
| Mar 6, 2025 | 8-K Item 2.02 (results) | $19.48 |
| Nov 21, 2024 | 8-K Item 2.02 (results) | $22.04 |
| Aug 29, 2024 | 8-K Item 2.02 (results) | — |
| May 30, 2024 | 8-K Item 2.02 (results) | — |
| Mar 7, 2024 | 8-K Item 2.02 (results) | — |
| Nov 16, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.