Quick answer
The median annual wage for market research analysts and marketing specialists in the US was $78,760 in May 2025 (mean $89,490), with 899,580 people employed, per BLS. Among states, Massachusetts paid the highest median ($101,810) and Puerto Rico the lowest ($39,330).
Data as of May 2025. Source: U.S. Bureau of Labor Statistics, OEWS May 2025
| State | Median | Mean | Employment |
|---|---|---|---|
| Massachusetts | $101,810 | $108,600 | 39710 |
| Delaware | $101,270 | $105,940 | 3570 |
| New York | $98,580 | $103,270 | 80500 |
| District of Columbia | $98,090 | $106,270 | 6340 |
| Washington | $95,120 | $107,970 | 24460 |
| California | $94,700 | $108,120 | 119070 |
| Colorado | $93,050 | $98,960 | 27880 |
| New Jersey | $88,190 | $94,660 | 22990 |
| Minnesota | $87,510 | $94,120 | 21280 |
| Rhode Island | $86,240 | $89,490 | 3210 |
| Oregon | $79,150 | $90,540 | 11310 |
| Illinois | $79,120 | $87,940 | 40560 |
| North Carolina | $78,410 | $89,430 | 30700 |
| Connecticut | $77,740 | $86,740 | 9930 |
| Virginia | $76,980 | $87,420 | 25610 |
| Maryland | $76,370 | $85,610 | 13570 |
| Georgia | $75,850 | $84,540 | 27810 |
| Florida | $75,450 | $81,010 | 60770 |
| Vermont | $74,880 | $78,420 | 860 |
| Ohio | $72,790 | $78,560 | 27370 |
| Texas | $72,520 | $79,770 | 63350 |
| Maine | $71,980 | $79,240 | 2390 |
| Arizona | $71,940 | $80,310 | 15850 |
| Nevada | $71,840 | $76,790 | 5780 |
| Kansas | $70,430 | $77,490 | 8090 |
| Missouri | $70,140 | $78,560 | 14890 |
| Tennessee | $69,790 | $79,640 | 13040 |
| South Carolina | $69,440 | $81,470 | 11920 |
| Pennsylvania | $68,760 | $77,100 | 31040 |
| Montana | $68,080 | $71,250 | 1460 |
| Michigan | $66,780 | $77,240 | 24220 |
| Alaska | $66,710 | $70,110 | 570 |
| Iowa | $66,390 | $73,380 | 8880 |
| Arkansas | $65,430 | $78,430 | 6250 |
| Wisconsin | $64,800 | $73,910 | 15600 |
| New Hampshire | $64,570 | $80,090 | 4200 |
| Indiana | $63,700 | $72,460 | 14400 |
| South Dakota | $63,490 | $73,980 | 1530 |
| Utah | $62,630 | $71,490 | 14510 |
| New Mexico | $61,950 | $67,090 | 1610 |
| Oklahoma | $61,940 | $69,590 | 6620 |
| North Dakota | $61,580 | $66,940 | 1550 |
| Kentucky | $61,480 | $70,220 | 6290 |
| Wyoming | $60,990 | $69,760 | 850 |
| Idaho | $60,970 | $73,110 | 3780 |
| Nebraska | $60,000 | $64,970 | 3780 |
| Virgin Islands | $59,990 | $56,230 | 90 |
| Louisiana | $59,690 | $68,520 | 5360 |
| Alabama | $59,530 | $68,500 | 8390 |
| Hawaii | $59,390 | $64,720 | 1610 |
| Mississippi | $56,640 | $61,820 | 2620 |
| West Virginia | $52,340 | $58,360 | 1650 |
| Guam | $42,240 | $49,890 | 80 |
| Puerto Rico | $39,330 | $45,470 | 2420 |
Frequently asked questions
How much do market research analysts and marketing specialists make?
The median annual wage for market research analysts and marketing specialists in the US was $78,760 in May 2025 (mean $89,490), with 899,580 people employed, per BLS. Among states, Massachusetts paid the highest median ($101,810) and Puerto Rico the lowest ($39,330).
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Last updated Oct 16, 2026, 10:42 PM ET. Data only, not financial or tax advice.