Quick answer
Market Research Analysts and Marketing Specialists in California earned a median of $94,700 a year ($45.53 an hour) in May 2025, 20% above the national median of $78,760; 119,070 were employed there, ranking #6 of 54 states and territories by median pay, per BLS OEWS.
Data as of May 2025. Source: U.S. Bureau of Labor Statistics, OEWS May 2025
| Measure | California | United States |
|---|---|---|
| Median annual wage | $94,700 | $78,760 |
| Mean annual wage | $108,120 | $89,490 |
| Median hourly wage | $45.53 | $37.87 |
| 10th percentile | $48,440 | $43,390 |
| 25th percentile | $65,290 | $58,350 |
| 75th percentile | $134,630 | $108,310 |
| 90th percentile | $181,600 | $155,480 |
| Employment | 119,070 | 899,580 |
| Jobs per 1,000 | 6.538 | — |
| Location quotient | 1.13 | 1.00 |
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Last updated 2026-10-16. Data only, not financial or tax advice.