Quick answer
Market Research Analysts and Marketing Specialists in Iowa earned a median of $66,390 a year ($31.92 an hour) in May 2025, 16% below the national median of $78,760; 8,880 were employed there, ranking #33 of 54 states and territories by median pay, per BLS OEWS.
Data as of May 2025. Source: U.S. Bureau of Labor Statistics, OEWS May 2025
| Measure | Iowa | United States |
|---|---|---|
| Median annual wage | $66,390 | $78,760 |
| Mean annual wage | $73,380 | $89,490 |
| Median hourly wage | $31.92 | $37.87 |
| 10th percentile | $40,160 | $43,390 |
| 25th percentile | $50,010 | $58,350 |
| 75th percentile | $85,680 | $108,310 |
| 90th percentile | $122,120 | $155,480 |
| Employment | 8,880 | 899,580 |
| Jobs per 1,000 | 5.694 | — |
| Location quotient | 0.98 | 1.00 |
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Last updated 2026-10-16. Data only, not financial or tax advice.