Quick answer
Market Research Analysts and Marketing Specialists in Idaho earned a median of $60,970 a year ($29.31 an hour) in May 2025, 23% below the national median of $78,760; 3,780 were employed there, ranking #45 of 54 states and territories by median pay, per BLS OEWS.
Data as of May 2025. Source: U.S. Bureau of Labor Statistics, OEWS May 2025
| Measure | Idaho | United States |
|---|---|---|
| Median annual wage | $60,970 | $78,760 |
| Mean annual wage | $73,110 | $89,490 |
| Median hourly wage | $29.31 | $37.87 |
| 10th percentile | $36,800 | $43,390 |
| 25th percentile | $47,370 | $58,350 |
| 75th percentile | $84,310 | $108,310 |
| 90th percentile | $127,660 | $155,480 |
| Employment | 3,780 | 899,580 |
| Jobs per 1,000 | 4.412 | — |
| Location quotient | 0.76 | 1.00 |
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Last updated 2026-10-16. Data only, not financial or tax advice.