Quick answer
Market Research Analysts and Marketing Specialists in Kentucky earned a median of $61,480 a year ($29.56 an hour) in May 2025, 22% below the national median of $78,760; 6,290 were employed there, ranking #43 of 54 states and territories by median pay, per BLS OEWS.
Data as of May 2025. Source: U.S. Bureau of Labor Statistics, OEWS May 2025
| Measure | Kentucky | United States |
|---|---|---|
| Median annual wage | $61,480 | $78,760 |
| Mean annual wage | $70,220 | $89,490 |
| Median hourly wage | $29.56 | $37.87 |
| 10th percentile | $37,970 | $43,390 |
| 25th percentile | $47,950 | $58,350 |
| 75th percentile | $78,290 | $108,310 |
| 90th percentile | $103,300 | $155,480 |
| Employment | 6,290 | 899,580 |
| Jobs per 1,000 | 3.144 | — |
| Location quotient | 0.54 | 1.00 |
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Last updated 2026-10-16. Data only, not financial or tax advice.