Quick answer
Market Research Analysts and Marketing Specialists in Wisconsin earned a median of $64,800 a year ($31.15 an hour) in May 2025, 18% below the national median of $78,760; 15,600 were employed there, ranking #35 of 54 states and territories by median pay, per BLS OEWS.
Data as of May 2025. Source: U.S. Bureau of Labor Statistics, OEWS May 2025
| Measure | Wisconsin | United States |
|---|---|---|
| Median annual wage | $64,800 | $78,760 |
| Mean annual wage | $73,910 | $89,490 |
| Median hourly wage | $31.15 | $37.87 |
| 10th percentile | $42,640 | $43,390 |
| 25th percentile | $52,450 | $58,350 |
| 75th percentile | $89,560 | $108,310 |
| 90th percentile | $117,910 | $155,480 |
| Employment | 15,600 | 899,580 |
| Jobs per 1,000 | 5.304 | — |
| Location quotient | 0.92 | 1.00 |
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Last updated 2026-10-16. Data only, not financial or tax advice.